September 15, 2012

Updating Our Back Friday Online Strategy

It’s a good thing I decided to test our online strategy early. Monitoring tweets with tweet alarm just isn’t going to work, at least not how I originally set it up.

The first problem is that I’m getting alerts for tweets like “Fry’s Black Friday 2011 Ads Finally Revealed”. Yes, that’s a recent tweet from today! Most likely it isn’t a legitimate account. I’d link to it, but the shortened link in the tweet is most likely a virus. It made me realize that tweet monitoring may be bad advice. If you decide to use tweet monitoring, be careful not to click on links from accounts you don’t recognize. The second problem is that I’m getting too many tweets. I can’t find the legitimate ones mixed in with the illegitimate ones.

I’m not giving up on social media for Black Friday. In the past I’ve used the websites Black Friday Ads and BlackFriday Info, both of which have twitter accounts (@BFAds and @blackfridayinfo, respectively). It may take me longer to get notifications of good deals, but at least I can trust the information.

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