July 11, 2016

Datayze Launched!

Last Friday night I quietly launched under my new name Datayze.com.

Unlike the other names I came up with, once I realized Datayze was available I felt like I had found “the” one not just “a” one. I pronounce it as data-yze as in “to data”. It has everything I was looking for: the credibility, the geek factor without being overly geeky, and it works across all my apps. At seven characters long it’s even one of my shorter domain names which is a nice bonus. But my favorite thing about it? When you pronounce it as data-yze it sounds like a call to action.

Even though it was love at first site for me, I polled my friends and family to get additional perspectives. Datayze was clearly a standout for them as well. DataLemma and DataQuod (Quad is latin for “fact”) were also favorites. The former is still up for sale if your interested. I never registered the later. As far as I know it is still available as well.

If there’s one drawback to Datayze it’s that it’s an off-by-one error of Datalyze. Datalyze.cc was one of the domain names I was initially thinking of, and one I was leaning towards for a while. I must admit I did type “datalyze.com” into the browser a few times when I was initially working on the migration.

Mistypings aside, I don’t view Datayze as a variant spelling. Sure, it’s one character different from both Datalyze, and Datatyze, two other domain names I considered. Unlike Dattaticks, which is one character different from the clearly better DataTicks, there isn’t a clear winner among Datayze, Datalyze or Datatyze. Each works on it’s own and independently of the others. I could see someone starting a company with any one of those names. Those two other names also aren’t being used even though they’ve been registered. Datalyze.com is a blank page and Datayze.com is a GoDaddy splash page. This means there’s no other website I could get confused with. It also gives me a chance to get out in front of users first and build my brand so that my domain is the one that gets the name recognition.

So far everything is running smoothly. I’ve set up 301 Redirects so the change should be mostly unnoticeable to my users. All old links and book marks should bring them to the right place. I even earned $2.04 over the weekend, which is higher than normal. It’s still early, but I’m optimistic that 2016 is going to be a very good year for my business. Here’s hoping.

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