Despite early online successes, in person Black Friday shopping this year was a colossal failure.

I was able to get a sale as good, or better than I was expecting on pretty much everything on my list through online shopping. I had sorted all our old baby clothes, knew what we were missing, and took advantage of the sales to flush out Z3’s early wardrobe. I opted to skip most of the baby gear on our list in favor of just in time decisions based on what we need. Since Z3 is our last, there’s no point in stocking up in what we might need. The monitor is the clear need, but a simple security camera will likely suffice and can stream to our phones which means one less component that could fail.

By the time the kids were in bed Thursday night, there was just one thing left on my list: my new phone.

We arrived at Target at 7:30 pm, about 90 minutes after the doors opened. I was surprised to see a line still outside the door. My heart sank when we noticed it was the iphone line. Not a good sign to begin with, and our night was about to get even worse.

We have never waited in a Black Friday sale before, let alone at nearly 8 months pregnant. I wasn’t sure how long I could hold out with Z3 compressing my internal organs. Simply standing can be exhausting. As we stood in line I started the timer on my phone. I wanted to be able to estimate how much longer we would likely weight if I felt like I was maxing out my capabilities. We alternated between both of us standing in line, and me sitting on the nearby bench while Domingo held our place. At 31 minutes, 30.11 seconds one of the Target employees made an announcement.

It turns out the line we were in was the pre-line line. When we got to the front they’d check our eligibility for an upgrade, and verify they still had the phone we wanted (network, color, memory size, etc) in stock. Then we’d enter the actual line, an virtual queue. At some point later we’d get a text/call that we were next and have 15 minutes to make our way to the counter and claim the phone, otherwise our spot was forfeit. It could be any time between then (8pm) and midnight, or after 6 am the next day. The employee’s best guess was the next day.

We abandoned all hope and left the line. I couldn’t spend that much time at Target, and if we went home it was unlikely we’d be able to return promptly in fifteen minutes, and that’s assuming I didn’t miss the call/text. I didn’t want to feel pressured into getting a different size, or color than I wanted, and worried I’d be told the phone was in stock, only to discover it wasn’t once I arrived. But I was still disappointing, and as we returned home I started to second guess myself. There was no guarantee the call/text would come at a bad time. I might have been able to get my phone had we stayed in line, I definitely wouldn’t by exiting the line.

On Friday I read a market watch article talking about the frustrations many customers had purchasing their phones. Even those who were in line before the doors opened were waiting for hours. I felt a little better for not sticking it out. It sounded like a miserable experience.

Saturday I realized we had forgotten candles for Alexis’ birthday cake and had to send Domingo to the store for an emergency pick up. The party aisle is right by the electronics section and he couldn’t help but overhear one of the annoyed customers. The customers had been summoned to pick up his iPhone twice. The first time, despite being told the phone he wanted was in stock and ready to be picked up he arrived at Target only to discover they had made a mistake and did not have that particular phone after all. This was his second call back. One of the other customers had returned their phones, but there was some issue surrounding the fact that it was a returned, already activated phone. Another clearly miserable experience.

I’m disapointed I didn’t get a new phone, but if I could only have one new phone or a new camera, I’m much happier with the new camera.

Posted in Shopping | Tags: Black Friday