December 1, 2017

November Income and Progress Report

November was another strong growth month, but income still fell short of projections. Datayze saw a user growth of 19.2% and earned $569.45.

I won’t meet the $1000/month target by the end of the year, but I can’t be dissappointed with the growth I’ve seen this year. Average monthly revenue has increased by a factor of 4 and will likely continue to increase. I’ve hit all the targets I set for myself just under two years ago.

Next goals include:
– $1000/month (I consider this the point of viability)
– Covering the kids’ daycare/afterschool costs
– Replacing my previous full time salary

One of the differences I noticed right away between this year and last was in the impact of Thanksgiving on audience size. Last year Thanksgiving didn’t seem to have much of an effect on audience size. There was a markable dip on the day off, and a small dip the day before, but audience size recovered quickly over the weekend. This year my user stats started to drop on the Tuesday before Thanksgiving and remained slightly lower than expected the following week. It’s further evidence that my demographics may have shifted with the change in relative App popularity.

One of the nice things about increased traffic is I’m starting to see a non trivial number of Amazon affiliate links. Over a year ago I implemented a backup ad system that served Amazon affiliate links for users who use ad blockers. (It’s against my terms of service to use an ad blocker on my site, but I realize some corporate networks don’t give users a choice.) Clicks is the first step to conversions, which is the next step before creating a steady revenue stream. I spent a lot of time designing the system to be unintrusive, fast and light weight, but not a lot of time selecting products so there’s at least that potential avenue for improvement.

I’m setting my expectations low for December. Last year my audience size decreased in the middle of the month and it took about a month to recover. I noticed a similar winter dip the year before. The January lull will give me a chance to launch a whole bunch of new content and site improvements I’ve been holding off from (assuming a little miss doesn’t make an early appearance.)

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