July 8, 2018

Datayze is Two!

Two years ago I officially rebranded as Datayze, and forever changed the trajectory of my business.

Four days ago I did a major new launch, and this change could prove to be just as meaningful. Not only is the set up more professional – I can now monitor site health from my phone! but I can also do light weight debugging from the rocking chair. Productivity is up, and so is what I’m dubbing ‘developer confidence’.

This past year I’ve had six times the users, six times the revenue, and six times the page views. My Alexa rank is 127,191 surpassing the ranks of all my major competitors, and grown from 4,000 monthly users to a quarter million. It’s stunning to me that I’ve been able to maintain a near 20% month-over-month growth rate since Datayze’s launch. I remember when 600 daily users was a big deal, and crossing the threshold of 1,000 daily visitors. Then came the mornings where I’d reach for my phone as I was getting out of bed to see if Datayze had already had 1,000 visitors by 6:30am. Followed by mornings where I’d eagerly check to see if it was 3,000. Then there are the intangibles not reflected in the numbers. Datayze is having a real impact.

Working for yourself is difficult, exhausting and at times demoralizing, but also ridiculously rewarding. Revenue looks like it’s going to be way up this month, surpassing the monthly target I initially set for myself. It’s an incredible feeling. It’s taken me longer than I anticipated to get to this point as I had hoped to reach this revenue goal last year, and yet, I also never thought I could build such a popular site. (Which also says something about my revenue per user expectations.)

Growth will inevitably slow. It already is showing some signs of a slow down (though I’m still hoping that’s summer related.) I’m hoping to spend the following year diversifying more and insulating myself from seasonal patterns. Diversifying could mean a wider portfolio of apps, or multiple different revenue sources.

I also wouldn’t say no to an Alexa rank of 100,000.

Posted in Work Life | Tags:


Leave a Reply

Your email address will not be published.