September 25, 2018

Seasonal Slowdown

I’m feeling guilty for falling behind. Again. I had been keeping my todo list around 30 outstanding items per week, but lately it’s climbed as high as fifty. Between school starting, and wanting my kids to get off on the right foot, and all the holiday prep work (this Santa has already started planning the kids’ stockings, in September!), I am finding very little time to do anything non essential. My poor little business feels so neglected.

I know I know. With everything I have going on it’s a little ridiculous to add the stress of stocking stuffing so far in advanced on Christmas. Confession? I really love it. I love putting together the perfect stockings, orchestrating a coordinating family costume, and just going a wee bit overboard in general this time of year. It brings me joy.

While I do miss my being so productive with my business, the reality is that now is not a good time to be messing with it too much. Historically, fall is a time of the most growth, where ad revenue is it’s highest. Now would be a bad time to risk introducing a bug that could derail any progress. It would be especially bad to risk introducing a bug by pushing unnecessary code changes just to assuage my guilt over lack of progress.

So I’m giving myself permission to slow down.

For the next couple of months I’m re-prioritizing. In terms of my business that means focusing on data analysis over lines of code, and not stressing about the hours on the clock. I’ll still address bugs, of course, but plan to roll out new features and new apps primarily after the new year. My goal is to spend my time now understanding how might is being used, and how it could better be utilized, so that in the future I can spend my time on what will be most impactful. I want to be the epitome of working smarter, not harder.

Fortunately, I should be able to stagger the busy periods of each parts of my life so that they interleave, rather than overlap. That should mean I can have it all, without feeling crushed by the weight of it all. That’s the dream, at least.

Posted in Life


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